Fext, marketing an app - that's not quite an app

Fext is a SMS based nutrition tracking app, which means you don't install anything on your phone...you just send a text.

Fext: Marketing Site Screenshot


With an app like Fext, the hardest part is getting people to realize it's not an "app" in the traditional sense, you just send a text message and the natural processing language chat bot returns results to you. With that in mind I had to build a site that translated that to potential customers and provided resources for existing customers.


systemseven created a Wordpress based marketing site for potential and current Fext users. The site also allows users to signup for new Fext accounts and sign in to manage their existing account settings and data.