Carrigan Farms provides traditional farm based services, as well as corporate picnics, weddings & swim parties at their Rock Quarry. systemseven was asked to merge all of that into a seamless online experience.
Traditional fall farm hayrides and pumpkin patches, gorgeous serene wedding venues, and summer splash playgrounds all converge at the over 140 acre Carrigan Farms in Mooresville, NC
Carrigan Farms asked systemseven to merge all three business lines into one cohesive online experience. As each experience is seasonal, the website must update itself during the year to promote what's important that season.
In addition, each line of business sells differently, for example - Brides want to see beautiful photos as they picture their special day, where as people looking to take a hayride just need to know pricing and times.
systemseven created a site hierarchy that would appeal to all Carrigan Farms' lines of business.
By directing users to "The Farm" or the "The Quarry" we were able to seperate user intent, by allowing them to choose WHERE they wanted to go, which is influenced by WHAT they want to do.
The site is a mobile-first, responsive experience to allow anyone to access the information from anywhere. The client needed to maintain control of all content and imagery - and they needed to be able to update it.
systemseven created a custom Wordpress theme and engineered custom functions to allow the staff at Carrigan Farms to produce web content simply and effectively.